Branding, Website
Divine Mercy Home
With Divine Mercy Home, love begins at home. The Catholic healthcare organization initially sought a logo design and branding, which led to an engaging website to promote awareness of their much-needed guidance and resources.
Logo Design
It is important to listen intently to the organization’s leadership and members before putting pen to paper or finger to trackpad. Logos should have meaning and a story—standing on their own when a viewer sees them without the benefit of an explanation. For Divine Mercy Home, we listened, created various options for review, and finely tuned the chosen option for use on materials from print and digital stationery to presentations and a branded website.
Branding
It takes more than a logo to establish a brand.
Extensive planning must go into how the logo and other elements will be utilized, if a tagline is necessary, and the best way to maintain consistency in communications. Additionally, defining the desired audience(s) early on and determining how to reach them will ensure that valued connections are made, time and again.
Divine Mercy Care’s responsive website reflects the compassion embodied in the Christian, professional treatment of patients as well as families caring for their loved ones. Information is clear, concise, and easy to access.
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